After emerging as the preferred online reservation app for diners in India, Dineout wanted to further increase its bookings by 4X. It saw personalization as the key to taking its business to another level.
Prior to running personalised ads, the reservation service first showed photo and carousel ads promoting restaurant offers, and featuring close-up shots of food. Dineout also used the same ads on its app. Clicking on these ads redirected people to the specific offer pages within the app and on its website. Dineout installed the Facebook pixel on its website and app to track, understand and categorise its audience so that it could deliver more personalised messages in its next batch of ads.